What is AI, or Artificial Intelligence? And to what extent is a robot truly capable of feeling?


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Many of our customers now know approximately what artificial intelligence is. As a result, a lot of them have created goals to indicate their intention to make use of it in some way. However, saying that you’re working on it doesn’t mean much. What’s important is that you make it practical and broadly applicable. 

It is somewhat reminiscent of the trend of corporate social responsibility (CSR) that appeared some years ago. Every company included CSR in its statement or on its website. But what actually happened wasn’t always very clear.

Personal chatbot

Artificial intelligence, or AI, in short, has the potential to serve customers in a very personal way, despite the automated process. Because today’s chatbots are getting smarter, and no longer depend on a pre-written script, they are slowly but surely developing a form of empathy. And this is a huge advantage for customer contact centres. Maarten van de Koevering of Chatlayer.ai says: “On the one hand, employees now have more time for more interesting tasks because the simpler work is taken on by chatbots. On the other hand, it also means that there is huge potential for scalability. The customer service of the future, or rather of today, can also be reached at 2 PM on a Sunday afternoon. Even when there’s no one in the office.”

Applying artificial intelligence

As an example, artificial intelligence is increasingly being applied in the insurance industry in the form of end-to-end solutions for process and insurance claims. For example, if someone drops an expensive vase and wants to claim this on their insurance, it is perfectly possible to handle this via a chatbot. This will help the customer a lot quicker, and the assessment process will be objective.

Sentiment analysis

Our human brain understands both verbal and non-verbal communication, such as tone of voice and facial expressions. We are able to determine in no time whether or not someone has a sarcastic undertone. This can be tricky for computers, but thanks to machine learning, it is becoming increasingly easy for computers to filter sentiments from words. In this way, labels such as ‘positive’, ‘negative’, or ‘neutral’ can be assigned. Especially when this is done for a long conversation, it is possible to extract a certain sentiment from the context and use this during the conversation. For example, in case of a negative sentiment you could decide to escalate the conversation to a call centre agent. The fear that jobs will disappear as a result of this is rather unfounded. In the example of the insurance industry, agents can now focus on the more complex claims that make the job a lot more interesting and challenging.

Want to know more about AI?

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About DDM

At DDM Consulting we believe that our customers benefit most from tailor-made advice, without preference for a particular product or specific supplier. That is why we offer a wide range of intelligent omnichannel contact centre solutions, delivered by renowned partners who are all specialists in their field. This approach makes us flexible in finding the solution that best suits our customers’ specific needs and ambitions.

We guarantee a successful implementation, ensure integration with all existing back-end systems, and take care of managing and maintaining the platform. Our clients come from a wide range of sectors, from major financial institutions such as banks and insurance companies, to telecom operators, healthcare institutions, government agencies, retail, and media. We are especially known for delivering customised solutions for corporate clients with complex structures, such as customer-specific integrations with back-end systems and the development of add-ons. Sometimes we even build a completely new product! That is how we ensure that the chosen contact centre solution exactly matches our customer’s wishes, needs and business processes.

We have grown into a team of about 30 contact centre experts and are mainly active in Belgium, the Netherlands, Luxembourg, France, Germany, Austria, and Switzerland.