How to achieve more with less: the road to operational effectiveness


For many organisations, the COVID-19 pandemic has pushed forward the roadmap for automation and the transition to the cloud, sometimes by as much as several years. In a world in which customer contact is becoming increasingly important and technological developments follow each other at breakneck speed, the need for operational effectiveness increases, also when it comes to contact centre solutions. 

As an organisation, how can you make the most efficient use of the resources – personnel, infrastructure, budget – that you have at your disposal? Which IT innovations make a difference in this, and how can you use these to streamline business processes in the contact centre?

Challenges in IT

IT teams are expected to provide day-to-day stability in the application landscape across the organisation. The daily operation must run flawlessly, preferably better and more cost effective than the day before. In addition, they must also be actively involved in IT innovations, and be able to choose from all the hypes and trends the ones that offer the technological improvements that give the company a competitive advantage, especially at a time when the customer experience can make all the difference.

Technologies such as artificial intelligence (AI), advanced routing, reporting and analytics tools, call-back, speech recognition, cloud, and many more can be used to improve contact centre KPIs. What matters is that all activities related to customer contact are routed through the contact centre and that all interactions are linked to result in a 360-degree customer view. This often involves a bit of customisation to ensure optimally coordinated processes and seamless integrations.

But with an exponentially growing demand for automation and integration, it's becoming increasingly difficult for IT teams to keep up. More innovation with fewer resources? Traditional IT business systems are not designed for that. Research1) shows that – instead of working on innovative solutions to accelerate project delivery – IT still spends 69% of their time maintaining the status quo. 

1) Source: MuleSoft: 2020 Connectivity Benchmark Report

Whitepaper 'A change of course in customer contact'

It is therefore time for a change of course. The first step is to examine the IT organisation to find out what steps can be taken to break old patterns and streamline systems and processes.

In our whitepaper ‘A change of course in customer contact: IT's leading role on the way to the future’ we look at ways to improve operational effectiveness in the organisation, and which aspects to consider when rolling out such a – usually complex – project, whether it concerns migration to the cloud or the (further) implementation of digitisation and automation of the contact centre. The IT organisation has a leading role in this because that is where the knowledge and skills are located to set the best course towards the future.

Download our whitepaper here

About DDM

At DDM Consulting we believe that our customers benefit most from tailor-made advice, without preference for a particular product or specific supplier. That is why we offer a wide range of intelligent omnichannel contact centre solutions, delivered by renowned partners who are all specialists in their field. 

How we work

Together with the client, we evaluate the current contact centre processes as well as the requirements and preferences for the new platform. We apply our years of experience to find the best match, and provide advice on the potential optimisation and automation of business operations, for example through the use of AI.

We naturally guarantee a successful implementation of the new solution, and ensure that all back-end systems are seamlessly (re)connected. After the deployment, we are at the service of our customers to offer advice and aftercare.

But we go one step further: time and time again, we push the boundaries of the chosen platform, and adapt it to the customer's specific business processes and needs. Our team has the business and technical expertise to achieve the maximum potential, even when it comes to an out-of-the-box solution. This is our way of ensuring that every customer makes optimal use of the capabilities of the chosen platform!

Our clients

Our clients come from a wide range of sectors, from major financial institutions such as banks and insurance companies, to telecom operators, healthcare institutions, government agencies, retail, and media.

Our team

We have grown into a team of about 30 contact centre experts, and are mainly active in Belgium, the Netherlands, Luxembourg, France, Germany, Austria and Switzerland. To be able to guarantee the highest quality, we continuously invest in the knowledge, training and experience of our employees.